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Research papers

Package design

This presentation deals with the growing importance of package design as a tool for strategic marketing decisions.This is the reason for which it is important to realize how designers involved in this area have transformed their traditional craftsmen...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Maurizio di Robilant
June 15, 1991
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Citation

di Robilant, M. (1991a, June 15). Package design. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/package-design